Steven Lowe’s “18 Rules of Battle”

18 Rules Of Battle For Survival In The Entertainment Industry

By Steven T. Lowe

After handling numerous cases for writers and creators in the entertainment industry, Mr. Lowe has distilled from his experience a list of client "do"s and "don't"s:


  1. Recording Submissions
  2. Keep records of all deliveries of submissions to entertainment companies by:
    • Overnight mail (the best);
    • Fax (the next best – keep transmission report);
    • Hand delivery by reputable courier (too easy for actual messenger to leave town, or you can lose receipt); or
    • Certified mail (only good if someone signs for it – if so, just as good as overnight).

  3. Don't Mess With #1!
  4. If possible, don’t use any other means of delivery besides those in Rule #1.

  5. Confirm Physical Receipt
  6. If you do hand a submission to someone yourself, you must:
    • Get their card, and;
    • Have them sign a receipt or send them a confirming letter/e-mail.

  7. Confirm Electronic Receipt
  8. When keeping records through emails, make sure you’re getting responses. If you don’t get a response, the recipient can dispute receipt of the communication.

  9. Saving Voicemail
  10. Save all telephone voice mail and answering machine messages which may be relevant to an entertainment project – DO NOT let messages “fall off” your voice mail after a couple of months – play them onto a tape recorder or dictaphone if necessary.

  11. Recording Conversations
  12. Even though it is illegal (i.e., a crime) to record (or listen to) telephone conversations in the State of California without the permission of the other party(s) on the line, there are exceptions. Get legal advice on this. Recording conversations may be good.

  13. Register Your IP
  14. Register all intellectual property which may be valuable with the United States Copyright office first; then, if applicable, the Writers Guild of America. DO NOT just register with the WGA!

  15. Play It Safe
  16. Get a good entertainment attorney early on in the process; he or she will save you problems down the line.

  17. Professional Drafting
  18. Don’t draft your own contracts; at least pay minimal fees (sometimes as low as $ 500) for an attorney to do a “deal memo.”

  19. Deal Memos
  20. Don’t do any work on any projects whatsoever without at least having a deal memo in place!

  21. Before You Sign...
  22. Never sign a contract, no matter how short, without having an entertainment attorney review it first!

  23. WGA Upkeep
  24. Don’t let your WGA Registration expire in 5 years!

  25. Keep Your Cool
  26. No matter how frustrated you get, don’t slander anybody or get violent or abusive; hold your temper and don’t make false (read: unprovable/deniable) statements about anybody.

  27. Prudent Publicity
  28. Don’t generate publicity of any sort without consulting an attorney first.

  29. Using NDAs
  30. Use a simple non-disclosure agreement when submitting ideas, etc.; or if the submittee won’t sign, send a confirming letter.

  31. Dealing With NDAs
  32. Do not under any circumstances sign a submission (or non-disclosure) agreement provided to you by an entertainment company without consulting an entertainment attorney first.

  33. Back-Up Copies
  34. Whenever sending a letter, make copies of the letter with your signature and date.

  35. Submission Cover Letters
  36. Whenever submitting ideas, etc., make sure you have a cover letter which specifically states that you are submitting the project with the expectation that if they are interested in exploiting all or any portion of the project they will negotiate with you in good faith the deal points of compensation and credit.